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10 tips to reduce cost and still meet your goals!

  1. If you are open to a change in your production schedule, speak to your printer about the possibility of a discount for moving to an open time of the month to fill a hole in their press time.
  2. Talk to your printer about lower basis weight paper stocks. You know what’s best for your publication, but there is always an alternative that will save you money, not only in printing costs, but also in mailing/freight costs due to the lesser weight.
  3. Where you print, sheet fed vs. web, and the equipment your vendor has will determine the number of pages available in each form. A web based printer is more efficient in printing 16 and 32 page forms for signatures. An additional 8 pages can be done, but you could get 16 pages for less than the cost of 8. How about that for helping you sell ad space! Now apply that logic to your current vendor – ask them where the greatest efficiency is for their equipment.
  4. To reduce costs, ask your vendor about an aqueous or varnish coating if you have a UV coated cover. They are very similar and typically will provide a savings. If you have a dull UV coated cover, ask your printer about a dull varnish, once again very similar and usually there is a savings.
  5.  If you print more than one publication on the same paper stock and the same trim size with the same vendor, ask about ganging them up. This means printing them one right after the other. Why should you do this? Printers will often give you a discount called a Repeat Make Ready for not having to do an additional setup. This savings is often significant and is worth checking into.
  6.  If your cover is “cover weight”, consider text weight. Its lighter (saves in mailing) and less expensive. If you don’t know what you use now, ask your vendor before you go out to bid to ensure you get an apples to apples comparison with no surprises.
  7. Are you printing a tab sized publication? For a savings in printing and mailing, consider moving the trim size to 10-3/4×12. This trim size allows you to be unique and oversized, yet can be printed in 24 page forms instead of the regular 16 page forms.
  8. Are your inside pages light gloss with a heavy 4 pg cover, for example, 36 pound gloss inside pages with a 4 pg 100 pound cover? If so, consider this: lose the cover, bump up your inside paper stocks to something like a 50 pound gloss and make your publication a self cover. You will save money, and have a quality product throughout. The same holds true for a transition from uncoated to coated.
  9. Maybe you want to stay on the uncoated paper stock because it fits your publication, but you still want an upgrade. Or maybe you use an uncoated paper stock, want an upgrade, but aren’t quite ready to go to a gloss. A heatset printer like us can offer the upgrade in quality that a coldset printer simply can not. What is heatset? When you finish reading the morning newspaper, look at your hands; chances are they are black from the ink that rubbed off. This is coldest: the ink easily smears and rubs off from one page to another and picture quality isn’t as crisp. In heatset printing, the web is run through a heater to set the ink, yielding crisper images and ink that will never smear. It offers an upgrade that you, your advertisers, and readers will be very happy with. This upgrade is often very economical and is another step toward obtaining your goals.
  10. Work with a printer that will be your greatest asset. In times like these with an ever changing paper market and postal regulations, your print representative should be your consultant, advisor, and greatest source of information on maximizing your marketing efforts, improving your publication, reducing costs, increasing efficiencies, and forecasting for the future.
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September 7, 2010 - Posted by | Publishing | , , , , , , , , , , , , , , , , ,

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