NoahKnoble's Blog

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Why, So, Serious?

Why So Serious? The last time you heard those words, you were watching “The Dark Knight”. The demented Joker, brilliantly played by Heath Ledger, was describing how he got his facial scars, and you’re just not sure if the story he was telling you was the truth. The Joker’s only goal seemed to be to cause chaos for the city of Gotham.

I know what you’re thinking, “Is this guy a film critic now? What does this have to do with the printing market?”

Think about the chaos in our market right now. How many Jokers can you identify running around attempting to create chaos? Are you still calling for the death of the printer?

The facts have come in, and print is still growing! Sure, technology advancements such as iPad apps, digital magazines and the like should be used to supplement the printed magazine. In the end, print will still be standing. We, too, have found ways to bring the web into print with QR codes and Augmented Reality. We, too, are adapting to the changing market just like any other industry. In the end, the role of the printer may change from someone that puts ink on paper to a full blown marketing provider, but we still will be printing! In fact, printers will fill a more important role for publishers than ever before, and a printed product, you will see that it will be just as relevant as ever before!

Like Batman, we are here to stop the spreading of chaos and to show you why we are so serious: because we are here for you and we are not going anywhere. Our roles have been expanded and we realize that, but like any great superhero with a worthy villain, we are up for the challenges that lie ahead.


September 17, 2010 - Posted by | Uncategorized | , , , , , , , , , , , , , , , , , , ,


  1. Or, also in the movie, “Some men aren’t looking for anything logical, like money. They can’t be bought, bullied, reasoned or negotiated with. Some men just want to watch the world burn…”

    I think that print’s role in the communications market-space has been shrinking as the online share has been growing. Soon, Print will be playing Robin to The Internet’s Batman, if that isn’t the case already. Communication channels change, and someone needs to create a bridge for printers so they can migrate away from being ONLY an ink-on-paper provider into something more holistic that incorporates many forms of media. QR codes and Metaio’s Augmented Reality are two foundations that this bridge can be built on, although I’m not sure how firm those foundations are.

    Comment by Greg Leber | September 20, 2010 | Reply

    • I like that saying to Greg! What a great movie.

      On another note, I am not so sure if the evidence is showing that the print industry is shrinking, but isn’t everything shrinking now with the economic recession? Oh yeah, it was declared over….yeah right! As far as printers needing to branch out, I couldn’t agree with you more!

      Comment by noahknoble | September 22, 2010 | Reply

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