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A Rebel with A Cause!

 

A marine who has served two tours in Iraq, co-publisher of 4PM, business owner,and someone who rebels against the norm are only some of the many things that describe Kyle Blades. When you speak with Blades, it is easy to see that he is an innovator who has the ability to help organizations effectively market and promote themselves via social media.

Upon Kyle’s return from his first tour of duty, he went to work in marketing for a well known organization. He saw them struggling to utilize several social media mediums back when social media sites such as Facebook weren’t as commonly utilized as they are now. However, as a progressive and innovative person, Blades knew there was a need for organizations to utilize new channels of communication in order to engage their community of customers. Through social media, Blades saw both an opportunity and a way to fulfill a dream of becoming a business owner. Out of this, Rebel was born.

“The main goal of social media,” Blades says, “is to be a source of value. If you are not giving away free information, then your market will go somewhere else to find it.” Blades goes on to ask me, “When you are watching TV, and a commercial comes on, does the advertiser say, ‘check us out at our website’, or ‘friend us on Facebook’?” I thought about it, and realized that most ads, not only on television, but also in print magazines, have a “Friend us on Facebook” and “Follow us on Twitter” message in their ad campaigns. The relevant point is that the way we communicate has changed, and is still changing. “There is no longer one central message distributed on one medium like there was before; now there are several messages over several mediums – print, radio, television, the Internet and you have to do your best to utilize all of them,” Blades pointed out. “So what does this all mean?” I asked Blades, to which he simply responded “Content is king!”

It is all about establishing a community, a feeling of belonging and building loyalty, which hopefully spreads to multiple new customers. “The best thing about social media is that it provides trackable information, so you can target your message to your market, see how they are responding, and what you need to do to get the responses you want,” says Blades.

Things have changed so much over the past three years alone, how could they possibly continue to evolve anymore? For that question, Blades also has an answer. “Video interacting and advertising are going to become more prevalent. Google predicts by the year 2013, 90 percent of web traffic will be viewing videos such as those on YouTube. Today, 1.2 billion people view videos on YouTube every day,” says Blades. “Becoming more visible to your audience is going to be key, and video allows you to do this in a creative way. ”

The biggest difficulty in social media is rising above the white noise, says Blades. There are so many people on social media, all trying to do the same thing you are. Getting your voice heard, even though you may think it is easier, is actually harder these days because it is easy to become lost in all the noise on the web. “Patience is the key. That is why I tell my clients that we work on a time line of results over a 12-18 month time period. This isn’t something that is going to be a one day quick fix,” says Blades. Through showing up consistently, he says, you become a credible source, a resource for others, and show the community that you care what they are saying by engaging with them.

Lastly, I asked Blades to break down his opinions on these social media sites:

Twitter – This is the least understood one; you have millions of people and businesses tweeting away. Does anyone try to engage with their followers, ask questions, re-tweet others, respond, and answer questions? Engage!

YouTube – With an expected 90 percent of web traffic viewing videos, you better catch up, as this will become a major part of all marketing campaigns.

Facebook – “The golf outing,” says Blades. Whether you are B2B or B2C, you need to be here. You connect with others on a more personal level, strengthening loyalty and bonds.

LinkedIn – Most people have this one figured out, Blades says. Get active in groups, post questions, and become a resource for others. The most under-utilized tool is the Advanced Search feature – a very strong search tool to help you locate your market. Take advantage of it!

Blog- This is a necessity, and is the first thing I tell all of my clients to do if they are not already.

Blades ended our interview with a challenge to us all, “Be a rebel against the norm!”

FYI….Rebel ( http://timeforarebel.com/ ) is a company dedicated to helping companies promote and market themselves via social media. Blades’ main goal while working with clients is to expand their reach and help them build brand loyalty among their customers. When consulting with a client, he helps an organization define its target market, why its market is buying (or why not), as well as any other issues the organization may be experiencing. Through this consultation, Blades and the business owner set agreed upon goals to reach in the time they spend working together, typically 12 to 18 months.

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September 21, 2010 - Posted by | Social Media | , , , , , , , , , , , , ,

2 Comments »

  1. Very good article! Thank you for your service to our country.

    Semper

    Andy

    Comment by Andy Burkart | September 22, 2010 | Reply

    • He is good man that is for sure! I had the pleausure of sitting down with him and you can tell he is someone of action, walks the walk and talks the talk!

      Comment by noahknoble | September 22, 2010 | Reply


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