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QR Codes for Dummies!

Do you still have questions about QR Codes?

I know it has been covered in the media quite a bit, but I personally never realized how easy it was to get one until my interview with Kyle Blades from Rebel (check out my blog “A Rebel with A Cause” for more details). Kyle handed me his business card, and when I looked at it there was a QR code next to his name. I thought to myself, what a great and unique way to be remembered, but then immediately wondered how much time and money went into that. I was dumbfounded when Kyle told me no money went into it, and all he had to do was go to a website he found on the internet to generate a QR code for him. If you are like me, and still learning, I couldn’t believe how easy it was. Immediately after I got back to the office, I jumped onto Google, typed in “Free QR Code Generator” and up popped several websites dedicated to do exactly that!

I always knew what a QR Code did, you scan the code with your reader (ie iphone, smart phone, webcam, etc) and it takes you to what the QR code is linked to, such as your website etc, but never realized how easy it was to get one. I went to one of the QR code generator websites, typed in the URL to link up with the code, hit generate, and out came my very own QR code! You can even customize the artwork if you would like. From there it is as easy as Copy and Paste to where you want it. Then shoot it off to the printer and you are set! All this time I thought I would have to get a firm that specialized in these types of things, now I know that just isn’t necessary! It feels great when you empower yourself, although I feel kind of like a dummy too!

Needless to say, I will be using QR codes a lot more often! It is easy to see how such a simplistic advertising vehicle can be used to your advantage. You can link it to your website. How about a commercial you make on YouTube? Other thoughts….. LinkedIn page or Facebook page, the possibilities are endless.

So there you have it, QR codes for dummies (like me!)

Want to see a demo of how a QR code works? Here you go: http://www.youtube.com/watch?v=7a33uCPOywA

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September 23, 2010 Posted by | Publishing | , , , , , , , , , , , , , , , , | Leave a comment