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Social Media Through The Eyes of a Child

 “Dad, when are you going to be done with the computer? I want to go on Youtube!” my 9-year-old daughter said with annoyance in her voice. “Yeah dad, get off the computah, I want YouTube and watch Goosebumps, hurry up” my soon to be 4 year old chimes in right behind his big sister.

This literally happens every day in my household, several times a day. I never thought I would be competing with my kids for computer time, because when I was a kid I was playing with GI Joes and Monster Trucks. Oh, how times have changed!

“Guys, you like YouTube?” and both of them shook their heads while jumping in the air as if the Packers just won the Super Bowl all over again.

“What is it that you like so much about YouTube?” They looked at me as if they couldn’t comprehend the question, as if it was “the world’s dumbest” question ever asked!

“Well duh dad” my 9-year-old daughter began, ” I can watch i-carly clips, Lemonade Mouth music videos” ….”Don’t forget Goosebumps, I like that” my son with hand raised was squealing through his wide smile.

“Well guys, what if I told you I was on YouTube?” They both looked at me as if to say “Yeah right dad, you’re not that cool!” It’s a sad day when your kids stop believing your cool 🙂 ! So I pulled up a video I had made on YouTube, and hit play.

Their faces said it all, my son screamed “you’re a star” and my daughter asked “How did you do that? I want to be on YouTube!” The astonishment they both were feeling made me feel happy, because I once again became cool!

But there is more to learn here than “How to get your kids to still think you are cool!” So I took it a step further, and asked my son and daughter, “What if I told you I was in a magazine?”

I was half thinking they wouldn’t care, but they both again told me to “prove it” with the same excitement. I pulled out a magazine that used some of my quotes and had given me credit for them, and showed the two miniature YouTube experts that were standing in my office. They couldn’t believe it, and were just as excited.

The next day I came home from work, on the fridge hung the magazine article I was mentioned in cut out, and pasted to an orange paper background that had hearts all over it. When I walked into the living room I could hear my own voice, but I wasn’t speaking. So I walked into the office, and there were the two of them watching me on YouTube.

Sure my kids were proud of me, but that isn’t the lesson I am looking to point out here. What I am saying is the more things change, the more things stay the same.

Change is inevitable, I never would have thought kids would be so caught up in things such as social media. I recently read a blog that stated 72% of internet users are on social media, I can’t believe it isn’t more than that!

However, because there is change, doesn’t mean that things from our past aren’t as relevant as they ever were before. Maybe even more relevant? Studies have shown print still offers the highest credibility to your message and ad.

Take it from my two YouTube experts, seeing their dad on YouTube was pretty cool and “in the now” trendy, but being in the magazine solidified that I was still their cool dad!

May 25, 2011 Posted by | Digital Magazine, Publishing, Relationships, Social Media | , , , , , , , , , , , , , , , , , , , , , , , , | 3 Comments

What my graduation taught me about technology!

Tassle on the left side check, ok Noah, remember, take diploma with left hand shake with the right hand, don’t fall, don’t walk too fast.

“Melissa Karger, summa cum laude” the speakers boomed through the auditorium, one person left in front of me then it was my turn to step up onto the stage.

Where is my family, man there are alot of people here, why are my hands shaking, oh man I am sweating so bad…. thoughts were running through my mind like a run away freight train.

“Mark Knable” the speakers boomed, I was up next, and then I saw them in the sea of people, my wife and children waving frantically at me as if they had been trying to get my attention for some time. A kiss blown from my wife now landed on my cheek, the look of pride in my childrens eyes filled me with strength, and in that very short moment, my journey to what brought me to this very step flashed before my eyes.

Ten years prior I was a high school graduate beginnig my first semester at college. More scared, and nervous than excited, because unlike many other kids, I had no idea what I wanted to be for the rest of my life. Two years of college, and feeling like I may be the only one at the university without a hint or a clue of what I wanted to do, I dropped out and entered the work force.

There was no going back now, and a few years passed. Feeling the regret of not finishing college, I heard of something I had never heard of before, you can go to college online! Wow, this was new and exciting to me, now having kids and a full time job I may be able still get that degree! Who knew you could go to college online, well it turned out this was something that many colleges had just started expirementing with.

So I jumped at the opportunity, and enrolled with a renewed confidence in knowing where I wanted to go in life. Life was good, and I found a new home with my current employer. I began traveling to meet with people, but dragging these heavy text books and laptop everywhere I went so I didn’t miss an assignment or posting was becoming quite the hassle!

Then came along this wonderful new thing, called a Kindle. I quickly found out that many of my textbooks could be downloaded right to the Kindle itself, making my business trips much less cumbersome. Then another new thing, there was an app for Blackboard (online program) and I could access it from my smart phone (or i pad if I had one) no more lugging around the laptop.

Technology helped me out tremendously, and made my life much more convenient on those trips. Every time I got home though, I always went for the printed textbook, and the laptop.

“Sir” the days and months that just flashed before me were gone and I was again back in the auditorium, “do you pronounce the K in Knoble?” the speaker asked and I shook my head violently yes. “Noah Knoble” boomed the speakers and my name echoed throughout, shake with right grab with the left, check, walking slow, check, smile and breathe….check!

The moral of what college and graduation taught me about technology is that it is very convenient and makes many of our lives much easier. However, it’s also nice just to have the “real thing”  and finding that balance is the key.

Believe me when I say while I was looking at the pride that filled my children’s eyes that day, I too looked back at them with just as much pride in them. Bonds are what hold us together, something physical, but technology will allow us to keep those bonds strong when they eventually reach the day that they hear their name being called through the speakers.

May 15, 2011 Posted by | Publishing, Relationships, Social Media, Uncategorized | , , , , , , , , , , , , , , , , , | Leave a comment

Who’s in your black box?

Recently I rolled out a new marketing program, and when I received what I had ordered, I had a stunning and embarrassing realization, what I had ordered were too big to fit into the packages we had! If you can’t send them, then what’s the point of having them!

Feeling like Gomer, I sped across the street to Wal-Mart, they had to have the best pricing on the packaging I needed, after all, they are the biggest retailer in the world and their commercials always say, “We’re rolling back prices!” I found the packaging, bought the entire shelf of it without even looking at the price (because they are Wal-Mart, pricing had to be the best), paid, and ran back to the office to start stuffing packages.

Later on that same week, I began running out of the packaging, and needed to purchase more. Just as I was pushing myself out of my chair to run to Wal-Mart, I realized something that made me sit instantly back down. I had a lunch meeting the week prior with a friend of mine, Tim Horton, also a local business owner of Discount Office Items(http://www.discountofficeitems.com/). His words came roaring back into my memory :

“Noah, do you know why people choose to purchase their goods at the largest retailers?” asked Tim.

“Well duh Tim! Because they have the best prices, the smaller retailers just can’t compete” I quickly responded without giving it a second thought.

Tim sat there, a grin began to make its way across his face and as he shook his head he said, “No Noah, it’s because they tell you they have the best prices. It’s the perception that they have built.” and now, these words echoed through me. So I jumped on Tim’s website, found the exact same packaging, saved a significant amount, and even better it was delivered to my doorstep the very next day.

They got into my black box, and I didn’t even know it! What is the “black box”? This is where we as humans make decisions, and is the role of marketers to infiltrate it without us even knowing it to influence our purchasing decisions.

It got me to thinking, do people do this in the publishing and printing industry too?, have their black boxes been infiltrated? I began to evaluate the many phone conversations I have had with publishers and purchasers of print. “Well you can’t co-mail in-house, you are too small for me” said one person. Another said “I print with one of the largest printers in the world, there is no way you can beat their costs.” “You couldn’t possibly match the turn around times I am receiving” yet another proclaimed.

I can tell you today two of the people who made the above statements are now clients. Sure we can’t co-mail in-house, but we do offer co-mail through the worlds largest co- mailer, and how do you know how much savings your printer that co-mails in-house is passing on to you? I am sure your printer has very aggressive rates, why else would you have chosen them? But what can I do to consult with you to help reduce costs even further? I am sure you are receiving great turn around times. But how flexible are they when you might miss a deadline? Will you get bumped? Or will they work with you? Being a medium-sized printer, we are going to work with you and be as flexible as you need us to be!

Just because a company “says so” isn’t good enough, it takes a proactive approach with the willingness to listen to ideas that may be of major benefit to you. Big or small, there is no right or wrong answer, but writing someone off without even giving them a chance makes you wonder, has your black box has been infiltrated , have you been influenced without knowing it?

May 7, 2011 Posted by | Printing, Publishing, Relationships, Sales, Uncategorized | , , , , , , , , , , , | Leave a comment