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Staying Power?

In the printing and publishing industry we talk alot about whether magazines and the like will be sticking around, and if so, at what capacity? I truly believe the honest answer to this is that there are so many different mediums now days that the consumers can choose to interact with your publication/message, that  it is bound to shrink. With that said, I do believe that printing is not going anywhere, and in fact will become more specialized, meaning higher quality products will be a must in the near future in order to compete.

With that said, one printed product that I truly believe is not going anywhere, and in fact will grow, are marketing collateral products. (ie literature, brochures, catalogs, postcards, direct mailers, and the like).

“Yeah right Noah, I can create a Facebook page, LinkedIn page, Twitter Page, to market my business and not have to pay a thing!” Ok their guy, take a look at this years sales amount and compare it to last years when you abandoned printing all together..what did it cost you?

Here is why I believe this:

1.

I was watching a news cast the other night, I can’t remember if it was 60 Minutes or something else. They were doing a feature on people ordering products online, thinking it was the authentic product, but when the product came to their house, it was a fake. They were using Rosetta Stone as an example, and spot lighted several people that thought they were ordering the authentic Rosetta Stone software to only find out they were duped.

The news cast then went on to interview the CEO of Rosetta Stone, and he showed the news anchor 100’s of different websites using the Rosetta Stone name, and some even using his image on their website. How the heck would a consumer know the difference? They wouldn’t, even the CEO himself admitted that. So my point, where is the credibility and trust? Print is still the most credible marketing/advertising vehicle out there, and think about how that plays back to your brand……

2.

It has staying power. If I see something online that I like, the chances of me finding it next week when I am ready to purchase it seem to be slim. If I want to find out more about you next week I don’t want to jump on my computer to read about you, I want to lay on my couch and hold a physical printed product in my hands that allows me to see what you do. If I am interested, then I will jump on the internet and find out more about you! If I am not ready to partake in what you have to offer, I will hold on to it. Chances are, within the next several months, your catalog, brochure, etc will catch my eye as it sits on my counter top and I will be interested as I am now ready.

3.

People love to receive things. I have to admit this, and you can try to deny it all you want, but you know it’s true! When I receive a message in my email box trying to solicit me something, the first thing I do is “delete”. However, when I receive something in my mail box at home, I can’t get rid of it even if I wanted to!

My son Owyn (4 years old) loves to get the mail, in fact he calls it “his job”. The bills and letters come to me, the solicitations he waits patiently for as I hand them to him. He loves mail, doesn’t matter what it is, it makes him feel special like someone is writing to him. I found myself the other day going through his shoe box of stashed mail, and there were actually really great offers that I am now researching and willing to find out more about. I then realized, I too love to get mail!! (Trust me, this isn’t a shameless plug for the USPS, I don’t have alot of love for them, they need to get their act together, but the fact remains, everyone likes to receive something!

I chose the image I did of the baby, because it goes to show you how many businesses are out their fighting for your attention, and that isn’t even the tip of the iceberg. The image has staying power, images in print have even more staying power, and credibility. Don’t take my word for it, just turn on the news!

February 26, 2012 Posted by | Books, Catalogs, Mailing, Printing, Publishing, Relationships, Social Media | , , , , , , , , , , , , | 1 Comment

Today I Make a Come Back…….

Hello My Friends,

You know that small voice in your head that says ” Oh, don’t worry, you can do it tomorrow,” then tomorrow comes and that same voice pops in and says “What’s one more day going to hurt?” then the next thing you know it’s a week, month, year later!

Today I am taking that voice by the neck, taking all of my 245 lbs and stomping on it, then signing it up for the next polar plunge, tying an anchor to it, and tossing it into the frigid waters of Wisconsin! (excuse my language ladies and gentleman).

Procrastination, take it completely out of your vocabulary, because as of today I no longer understand that word, I am making my come back to blogging and conquering some goals that I have had set for a long time!

I am not going to start my come back to blogging with a blog about the print industry, although I will get back to that as alot has changed, but today I will be talking about a bigger cause that will change lives.

My wife, Ashley Knoble (http://www.linkedin.com/pub/ashley-knoble/35/580/1a3) has taken on a massive undertaking by running for Leukemia and Lymphoma Society’s Woman of the Year. I won’t get into too much of the specifics of it, but basically our babysitter (pictures below on the right with my wife), while a junior in high school fought and beat Hodgkins Lymphoma. With this inspiration, and the support of Christine Schmieden (http://www.linkedin.com/pub/christine-schmieden/5/7a5/598), Bob Wydra (http://www.linkedin.com/pub/robert-wydra/30/a4a/307) and myself (along with many others that have offered to help) will be fundraising from March until June 1st.

You can find more information about the campaign by going here, and while there please make sure to like the page: https://www.facebook.com/pages/Campaigning-for-a-Cure-Team-Ashley/297181033652537

There are some really great prizes to be won such as Diamond Earrings from Diamond Nexus Labs, Channing Tatum autographed pictures, and an electric guitar donated by Echo Park Guitars just to mention a few of the things…..

If you would like to be part of the campaign, want to find out more about how you can contribute or be involved please do not hesitate to get in contact with me!

In the mean time, so you all can hold me accountable that procrastination is completely out of my vocabulary (and please call me on it if I don’t reach one of my goals) here are my goals:

1. Blog at least once a week.

2. Post a status update on LinkedIn three times a week

3. Help my wife win Woman of the Year and fundraise like crazy

4. Become more politically involved

5. Be the best father and husband I can be!

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February 11, 2012 Posted by | Uncategorized | , , , , , , | Leave a comment