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Create your own channel!

It is official, social media has changed the way we advertise (as if it weren’t official years ago right!) Perhaps the most under utilized tool in your marketing campaigns is YouTube. As Kyle Blades of Rebel stated in my previous blog: “YouTube – With an expected 90 percent of web traffic viewing videos, you better catch up, as this will become a major part of all marketing campaigns.”

Recently, I had the privlige of speaking with a CEO of another printing company about how he is using YouTube as part of his marketing campaign. He went on to tell me that you can go so far as to separate each video into its own category. For example, think of it as a blog, all blogs that are about the USPS fit into one category, all blogs about different advertising vehicles fit into another category and so on, …making it easy for your target market to find exactly what they are looking for as well as positioning yourself to your target market.

As I was listening to him, I jumped onto YouTube and checked out his videos, right away I thought to myself “this looks really expensive” as his videos looked as if they were of very high quality. Trying to be courteous, I worked it into the conversation by saying,  “These look very high quality”, right away he knew what I was getting at and told me how easy and economical it is to actually get started. You don’t have to have a thousand dollar video camera, or a professional cameraman.  Its really as simple as getting a tripod, an inexpensive video camera and you are well on your way to becoming your very own anchorman!

My thoughts started running through my head, a short video to introduce my newsletter each month, a video replacing some of my written blogs, showing you how a QR code works and how to get one, a video showing you the great people who work at my company….talk about Brand U! (I think Tom Peters would be proud!)

To me there just seems to be something more personal about a video for your marketing campaigns than a banner ad on the side of my computer screen or friending someone on Facebook. I can truly see how the brand loyalty would only be strengthened as your market can now put a face to the “voice”.  For instance, maybe you would do a contest by asking your market to create a video for you, whoever wins will have the privilege of having their video viewed by thousands of people! How is that for interacting with your customers?!

At this point I’m sure you are asking yourself, “But how does this relate to the publishing industry?”. Let’s say you have an association publication, you interview members who all give great recommendations about the benefits of the organization followed by a personal welcome speech from the board.  Or, let’s say you have a city regional magazine, you could go Jay Leno “Jay-Walking” crazy on people in your city (for you Letterman fans, Jay-Walking skit is where Leno surprises every day people and interviews them right on the street). You interview people from your great city, all whom talk about what a wonderful city it is, then you close the video out with “If you want to see more of our beautiful city every month, subscribe to our magazine!” Let’s say your magazine has recipes in it, test out the recipe that are in the magazine and make a video of yourself doing it (it’s always more interesting to see an everyday cook just like you!) Maybe your magazine is about dogs, and gives training tips, video tape yourself showing how to properly give orders…..the possibilities are endless and now I am rambling! The point is, YouTube can greatly improve the readership of your magazine while strengthening the relationships and growing  your readers.

Sure it is easy for me to think about, but I too have yet to take advantage of creating my own channel and adding value to the most important thing branding yourself! Rest assured, I have a million ideas in my head, and soon you will be seeing this big Norwegian’s face anchoring my very own video! I never thought I would end up on the big screen (your computer), but with YouTube making it so easy I will be coming to a screen near you! Keep posted….hope to see you there too!

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September 30, 2010 Posted by | Publishing, Social Media | , , , , , , , , , , , , , , , , , , , | Leave a comment

QR Codes for Dummies!

Do you still have questions about QR Codes?

I know it has been covered in the media quite a bit, but I personally never realized how easy it was to get one until my interview with Kyle Blades from Rebel (check out my blog “A Rebel with A Cause” for more details). Kyle handed me his business card, and when I looked at it there was a QR code next to his name. I thought to myself, what a great and unique way to be remembered, but then immediately wondered how much time and money went into that. I was dumbfounded when Kyle told me no money went into it, and all he had to do was go to a website he found on the internet to generate a QR code for him. If you are like me, and still learning, I couldn’t believe how easy it was. Immediately after I got back to the office, I jumped onto Google, typed in “Free QR Code Generator” and up popped several websites dedicated to do exactly that!

I always knew what a QR Code did, you scan the code with your reader (ie iphone, smart phone, webcam, etc) and it takes you to what the QR code is linked to, such as your website etc, but never realized how easy it was to get one. I went to one of the QR code generator websites, typed in the URL to link up with the code, hit generate, and out came my very own QR code! You can even customize the artwork if you would like. From there it is as easy as Copy and Paste to where you want it. Then shoot it off to the printer and you are set! All this time I thought I would have to get a firm that specialized in these types of things, now I know that just isn’t necessary! It feels great when you empower yourself, although I feel kind of like a dummy too!

Needless to say, I will be using QR codes a lot more often! It is easy to see how such a simplistic advertising vehicle can be used to your advantage. You can link it to your website. How about a commercial you make on YouTube? Other thoughts….. LinkedIn page or Facebook page, the possibilities are endless.

So there you have it, QR codes for dummies (like me!)

Want to see a demo of how a QR code works? Here you go: http://www.youtube.com/watch?v=7a33uCPOywA

September 23, 2010 Posted by | Publishing | , , , , , , , , , , , , , , , , | Leave a comment