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Social Media Through The Eyes of a Child

 “Dad, when are you going to be done with the computer? I want to go on Youtube!” my 9-year-old daughter said with annoyance in her voice. “Yeah dad, get off the computah, I want YouTube and watch Goosebumps, hurry up” my soon to be 4 year old chimes in right behind his big sister.

This literally happens every day in my household, several times a day. I never thought I would be competing with my kids for computer time, because when I was a kid I was playing with GI Joes and Monster Trucks. Oh, how times have changed!

“Guys, you like YouTube?” and both of them shook their heads while jumping in the air as if the Packers just won the Super Bowl all over again.

“What is it that you like so much about YouTube?” They looked at me as if they couldn’t comprehend the question, as if it was “the world’s dumbest” question ever asked!

“Well duh dad” my 9-year-old daughter began, ” I can watch i-carly clips, Lemonade Mouth music videos” ….”Don’t forget Goosebumps, I like that” my son with hand raised was squealing through his wide smile.

“Well guys, what if I told you I was on YouTube?” They both looked at me as if to say “Yeah right dad, you’re not that cool!” It’s a sad day when your kids stop believing your cool 🙂 ! So I pulled up a video I had made on YouTube, and hit play.

Their faces said it all, my son screamed “you’re a star” and my daughter asked “How did you do that? I want to be on YouTube!” The astonishment they both were feeling made me feel happy, because I once again became cool!

But there is more to learn here than “How to get your kids to still think you are cool!” So I took it a step further, and asked my son and daughter, “What if I told you I was in a magazine?”

I was half thinking they wouldn’t care, but they both again told me to “prove it” with the same excitement. I pulled out a magazine that used some of my quotes and had given me credit for them, and showed the two miniature YouTube experts that were standing in my office. They couldn’t believe it, and were just as excited.

The next day I came home from work, on the fridge hung the magazine article I was mentioned in cut out, and pasted to an orange paper background that had hearts all over it. When I walked into the living room I could hear my own voice, but I wasn’t speaking. So I walked into the office, and there were the two of them watching me on YouTube.

Sure my kids were proud of me, but that isn’t the lesson I am looking to point out here. What I am saying is the more things change, the more things stay the same.

Change is inevitable, I never would have thought kids would be so caught up in things such as social media. I recently read a blog that stated 72% of internet users are on social media, I can’t believe it isn’t more than that!

However, because there is change, doesn’t mean that things from our past aren’t as relevant as they ever were before. Maybe even more relevant? Studies have shown print still offers the highest credibility to your message and ad.

Take it from my two YouTube experts, seeing their dad on YouTube was pretty cool and “in the now” trendy, but being in the magazine solidified that I was still their cool dad!

May 25, 2011 Posted by | Digital Magazine, Publishing, Relationships, Social Media | , , , , , , , , , , , , , , , , , , , , , , , , | 3 Comments

What my graduation taught me about technology!

Tassle on the left side check, ok Noah, remember, take diploma with left hand shake with the right hand, don’t fall, don’t walk too fast.

“Melissa Karger, summa cum laude” the speakers boomed through the auditorium, one person left in front of me then it was my turn to step up onto the stage.

Where is my family, man there are alot of people here, why are my hands shaking, oh man I am sweating so bad…. thoughts were running through my mind like a run away freight train.

“Mark Knable” the speakers boomed, I was up next, and then I saw them in the sea of people, my wife and children waving frantically at me as if they had been trying to get my attention for some time. A kiss blown from my wife now landed on my cheek, the look of pride in my childrens eyes filled me with strength, and in that very short moment, my journey to what brought me to this very step flashed before my eyes.

Ten years prior I was a high school graduate beginnig my first semester at college. More scared, and nervous than excited, because unlike many other kids, I had no idea what I wanted to be for the rest of my life. Two years of college, and feeling like I may be the only one at the university without a hint or a clue of what I wanted to do, I dropped out and entered the work force.

There was no going back now, and a few years passed. Feeling the regret of not finishing college, I heard of something I had never heard of before, you can go to college online! Wow, this was new and exciting to me, now having kids and a full time job I may be able still get that degree! Who knew you could go to college online, well it turned out this was something that many colleges had just started expirementing with.

So I jumped at the opportunity, and enrolled with a renewed confidence in knowing where I wanted to go in life. Life was good, and I found a new home with my current employer. I began traveling to meet with people, but dragging these heavy text books and laptop everywhere I went so I didn’t miss an assignment or posting was becoming quite the hassle!

Then came along this wonderful new thing, called a Kindle. I quickly found out that many of my textbooks could be downloaded right to the Kindle itself, making my business trips much less cumbersome. Then another new thing, there was an app for Blackboard (online program) and I could access it from my smart phone (or i pad if I had one) no more lugging around the laptop.

Technology helped me out tremendously, and made my life much more convenient on those trips. Every time I got home though, I always went for the printed textbook, and the laptop.

“Sir” the days and months that just flashed before me were gone and I was again back in the auditorium, “do you pronounce the K in Knoble?” the speaker asked and I shook my head violently yes. “Noah Knoble” boomed the speakers and my name echoed throughout, shake with right grab with the left, check, walking slow, check, smile and breathe….check!

The moral of what college and graduation taught me about technology is that it is very convenient and makes many of our lives much easier. However, it’s also nice just to have the “real thing”  and finding that balance is the key.

Believe me when I say while I was looking at the pride that filled my children’s eyes that day, I too looked back at them with just as much pride in them. Bonds are what hold us together, something physical, but technology will allow us to keep those bonds strong when they eventually reach the day that they hear their name being called through the speakers.

May 15, 2011 Posted by | Publishing, Relationships, Social Media, Uncategorized | , , , , , , , , , , , , , , , , , | Leave a comment

It benefits you, and if it benefits you, it benefits me to know about it.

I am known within my company as the “technology” kid for two reasons: first, my age compared to almost all of my cohorts – I could be their kid – and second, I get so excited about new technology, people begin to wonder how I could possibly be a print representative.

I was in a meeting earlier this week, we hit it off, and then I laid it on him and asked, “What are you doing to bring the web into your publication and bring your publication to the web?” He looked at me the way a dog looks at you – confused, kind of cockeyed. His blank canvas of a look was easy to read, “This guy couldn’t possibly be in printing if he is asking me this!”

After about 30 seconds of stillness, he said, “Well, I have a digital magazine.” As I nodded, he continued politely, “But it’s a free one. I know printers offer digital magazines, but I really am not interested in paying for one.” I immediately thought to myself, are printers only synonymous with digital magazines? I prodded a little more about his digital magazine. Did he see it as a way to engage his readers or a way to increase profits from his advertisers by being able to offer rich media and the like, or hopefully both? The conversation went on for a few more minutes about digital magazine capabilities and what he liked and didn’t like, etc. I asked again, “What else are you doing?” And again that look came over him, but this time I didn’t wait for silence to fill the air. “How about QR codes, Augmented Reality, PURL’s? How are you using social media like Facebook, Twitter, and YouTube to interact with people?”

He immediately said, “Are you sure you’re in printing? How does any of that benefit you?” I smiled and said, “It doesn’t, but it benefits you, and if it benefits you, then it benefits me to know about it.” Through further discussion, I found out that he creates videos for his website, and we spoke about how he could easily incorporate Augmented Reality and QR Codes with the skills he already possessed. And how he might be able to offer it to his advertisers for additional profits and create more market share for his publication. We also talked about his social media strategy, and I shared my point of view. When I left the meeting, he looked at me and said, “You really seem to be up on your stuff!” We shook hands and agreed to talk soon.

On my drive back to the office – it was a long, three hour drive back – I thought of a conversation I had a couple of weeks ago with my old boss. He is the reason I am in printing, the person who hired me without any background in printing, but knew I was a bill collector at one time and had no fears about picking up the phone and establishing relationships. He is now president of a major publisher/marketing communications provider.

At first, it was a conversation about how life was, but then I quickly realized what a great opportunity to get some insight that not many other print reps have into the publishing market. We spoke about iPad apps, and I learned they had just begun to create some apps for their magazines. I asked him, “What are you looking to do? Are you trying to go all digital or just supplement the printed magazine?”

He gave me the best answer anyone could ever give, and changed my view on everything when he responded, “Noah, I am not trying to dictate anything. I am giving the readers and advertisers what they want. Where they go, I go. If this is what they want, then this is what we will do. If it is all print, then so be it; if it is all digital, then so be it; but ultimately the market will decide.”

Now, driving back from this meeting, I fully understood what he meant. Why should a printer only educate, sell, and consult about print when there are so many integrated communications available to publishers? Why should a publisher limit themselves when the market is demanding all of these channels to be open to them? The answer is, they shouldn’t, and as a young guy in printing, I am confessing I am in love with print AND technology! We all should be, and we all should look at ways we can gain the most market share available to us.

Times are changing, print is still relevant, but even more there are now additional channels to use to create the most effective brand possible.

“I am only one, but still I am one. I cannot do everything, but still I can do something. And because I cannot do everything, I will not refuse to do the something that I can do.” – Helen Keller

March 3, 2011 Posted by | Digital Magazine, Publishing, Social Media | , , , , , , , , , , , , , , , , | Leave a comment

5 Roles your print rep should play for YOU!

You may have noticed a lack of action from me over the past couple of weeks. My three year old son has been in and out of the hospital, but I am happy to say we have him home now, and we finally feel like we are out of the woods! This experience has caused me to take a good look at my priorities, not only at home, but also with my clients and prospects.

I sat down when I finally got back to the office the other day, and wrote out a list of how I can play more of a role for lovers of print. I asked myself what can I do to become better and help my clients become better, and here is what I came up with. These are 5 roles your print salesman should be performing for you!

1. Technology.Your print representative should be instructing you of new and creative ways to attract and build loyalty with your advertisers and readers alike. In today’s market, QR Codes, Augmented Reality, Digital Magazine. PURL’s, etc… aren’t right for everyone, but there is something right for anyone. Your sales rep should have a vast knowledge of your company, and be your consultant with new technology to help instruct and help increase your ability to not only survive, but grow as well! Also, there many creative avenues to offer other than technology such as gatefolds, tipping on an ad piece, RPN notes, and the like!

2. Quality Control. This is key in offering you a consistently quality piece. Your advertisers, members, and readers all deserve the highest quality product, after all, you are paying for it! Now I am not saying your print rep needs to stand over the press men to ensure there are no errors, most press men have great talent and an eye for when inks may need be adjusted. Also, with the advances in technology, presses have become very automated. However, they should be reviewing quality control pulls, communicating with you if there is any problems with your PDF files ie low DPI or too small of fonts etc.. Honesty and integrity are key, no one is mistake free 100% of the time, but how they communicate and take responsibility for the mistakes are essential to your business.

3. Cost Savers. Often times you can see a significant savings in some very small changes. With an increasing paper market, there may be an equivalent paper stock for far less cost. You could look at different cover coatings, going from UV to Aqueous typically saves cost. Often times there are sweet spots on how many pages in a form a printer is most economical in, changing your page count to fit this is much more economical.

4. Postal Rep. You thought I forgot about this didn’t you? OK, it could have fit into number three’s category, but I think we all know this deserves its own category! With ever changing postal regulations, rate changes, and the like, your print rep should be instructing you on changes not only now, but what also might be coming in the future. USPS regulations affect everyone, and when something comes along like the proposed rate increase (thank goodness it failed), the droop test, and much more your representative should be showing you how it will affect you, and what is most economical way to come into compliance should you need to. Just because the postal hikes didn’t pass doesn’t mean there isn’t going to be something else on the horizon, I know I have my ear to the ground!

5. Support. Yes, this is a different kind of support that I am speaking of than what I have outlined above. I pride myself on not being a hit and run type of representative. What do I mean? After the sale you no longer see your sales rep, they are like a ghost….hear their footsteps but never their voice! Building personal relationships allows for open and clear communication, also it just makes for a more fun way of doing business. It is nice to know that they are not only working for you, but also with you. Some say family fights more than friends, but to that I say blood is thicker than water!

Evaluate your relationship, these are only some of the things that your print rep should be doing for you. Take advantage of our knowledge, we want to assist you and see print survive! Without you, there is no us, and without us, you are not the best you.

October 21, 2010 Posted by | Digital Magazine, Mailing, Publishing, Social Media | , , , , , , , , , , , , , , | 4 Comments