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Throw a QR Code on it!

Recently, I have had the privilege of participating in some great discussions on LinkedIn about how people, and organizations are utilizing QR codes to enhance their brand and message. I was surprised to see all the new, creative, and unique ways that QR codes are being used. Below is a list of most of those ideas, I hope it gives you some inspiration!

  • Real Estate signs- This is one I am seeing more of. I walk my dog quite a bit, and scan the QR codes on the signs all the time…this is genius! By linking the QR code to the listing, you are immediately allowing the buyer to make a decision if they want to see the house or not.
  • Business Cards- Input your information into the QR code so that it saves right to the potential client’s Outlook when they scan it. OR, link it to a short Youtube video that introduces yourself to them.
  • Catalogs- To me this is kind of a no brainer. With studies showing that a printed catalog doubles your sales, think about what the convenience of a QR code would do to increase your sales even more! Link it to your website, where they can easily order the products they want, whether they are on the go or just don’t want to jump on the computer…it would be an avenue worth exploring!
  • Publications- Offer this to your advertisers, anything you can do to help increase their sales and website traffic will only build more loyalty!
  • Devices- In one group, a gentleman said that a company that makes prosthetic devices was putting QR codes with them, linking them to a manual of how to utilize the device. Now that’s a great idea!
  • Packaging- I see them on food products everywhere now, most of the time linking to a URL….but what about a text message showing the health benefits of your product! That’s information I want to know, make it easy for me to find though!  I don’t want to have to search for it on the package!
  • Direct Mail- I am running a direct mail campaign right now that is based around a QR code which is linked to a short “skit” on Youtube. The idea, make it more than another “piece of mail” and give it a face.
  • Products- Link it to your Youtube commercial. If its a bow, show me a hunting video of the bow I am about to buy being used to shoot a 10 point buck….get me excited to purchase your product!
  • Restaurants- Try putting one on a menu, or your placemats.  If you do delivery link the QR code to your phone number.  That way I don’t have to keep searching through my junk drawer for an old menu that has your number on it!  If it’s a dine in have a welcome you tube video from the chef.

QR codes can be used in a variety of promotial, informative, and fun ways. Even better, they are easy to use, easy to get, and allow for a simple way to track your efforts. I don’t see how you could lose!

I told my wife today that I am going to find a way to put a QR code on my dogs name tag. If he were to get lost, someone could just scan the code and a text message would pop up of where to return him. I love my dog that much, I hope you love your business that much!

For great groups to join on LinkedIn where people come to share insight, ideas, and actually discuss topics (and played a vital role in ideas for this blog) check these groups out:

Sales Playbook!

Association Media & Publishing

Chicago Publishing Network

Advertisements

March 26, 2011 Posted by | Publishing, QR Codes, Social Media | , , , , , , , , , , , , , , , , | 3 Comments

Create your own channel!

It is official, social media has changed the way we advertise (as if it weren’t official years ago right!) Perhaps the most under utilized tool in your marketing campaigns is YouTube. As Kyle Blades of Rebel stated in my previous blog: “YouTube – With an expected 90 percent of web traffic viewing videos, you better catch up, as this will become a major part of all marketing campaigns.”

Recently, I had the privlige of speaking with a CEO of another printing company about how he is using YouTube as part of his marketing campaign. He went on to tell me that you can go so far as to separate each video into its own category. For example, think of it as a blog, all blogs that are about the USPS fit into one category, all blogs about different advertising vehicles fit into another category and so on, …making it easy for your target market to find exactly what they are looking for as well as positioning yourself to your target market.

As I was listening to him, I jumped onto YouTube and checked out his videos, right away I thought to myself “this looks really expensive” as his videos looked as if they were of very high quality. Trying to be courteous, I worked it into the conversation by saying,  “These look very high quality”, right away he knew what I was getting at and told me how easy and economical it is to actually get started. You don’t have to have a thousand dollar video camera, or a professional cameraman.  Its really as simple as getting a tripod, an inexpensive video camera and you are well on your way to becoming your very own anchorman!

My thoughts started running through my head, a short video to introduce my newsletter each month, a video replacing some of my written blogs, showing you how a QR code works and how to get one, a video showing you the great people who work at my company….talk about Brand U! (I think Tom Peters would be proud!)

To me there just seems to be something more personal about a video for your marketing campaigns than a banner ad on the side of my computer screen or friending someone on Facebook. I can truly see how the brand loyalty would only be strengthened as your market can now put a face to the “voice”.  For instance, maybe you would do a contest by asking your market to create a video for you, whoever wins will have the privilege of having their video viewed by thousands of people! How is that for interacting with your customers?!

At this point I’m sure you are asking yourself, “But how does this relate to the publishing industry?”. Let’s say you have an association publication, you interview members who all give great recommendations about the benefits of the organization followed by a personal welcome speech from the board.  Or, let’s say you have a city regional magazine, you could go Jay Leno “Jay-Walking” crazy on people in your city (for you Letterman fans, Jay-Walking skit is where Leno surprises every day people and interviews them right on the street). You interview people from your great city, all whom talk about what a wonderful city it is, then you close the video out with “If you want to see more of our beautiful city every month, subscribe to our magazine!” Let’s say your magazine has recipes in it, test out the recipe that are in the magazine and make a video of yourself doing it (it’s always more interesting to see an everyday cook just like you!) Maybe your magazine is about dogs, and gives training tips, video tape yourself showing how to properly give orders…..the possibilities are endless and now I am rambling! The point is, YouTube can greatly improve the readership of your magazine while strengthening the relationships and growing  your readers.

Sure it is easy for me to think about, but I too have yet to take advantage of creating my own channel and adding value to the most important thing branding yourself! Rest assured, I have a million ideas in my head, and soon you will be seeing this big Norwegian’s face anchoring my very own video! I never thought I would end up on the big screen (your computer), but with YouTube making it so easy I will be coming to a screen near you! Keep posted….hope to see you there too!

September 30, 2010 Posted by | Publishing, Social Media | , , , , , , , , , , , , , , , , , , , | Leave a comment